Ben is the President of Fortis Business Advisors, a turnaround management and liquidation consulting firm providing performance improvement, business engineering, marketing, sales promotion and inventory disposition services to financial institutions and their borrowers, asset-based and commercial lenders, trustees and debtors in possession, as well as small businesses, direct or through their professional service advisors. With extensive experience in startups, turnarounds, "dark" business operations and "Pop-Up" concept execution, Ben crafts unique strategies for clients seeking investment preservation and recovery from under-performing small businesses due to concept divestiture, performance decline, bankruptcy or repossession. He also collaborates with intermediaries and business owners in the execution of pre-transaction turnarounds for maximum value prior to mergers or acquisitions.

Ben has represented small businesses through several diverse verticals including retail and consumer product management, apparel, hospitality and food service, medical conferencing, medical data analysis and management, property management, manufacturing and legal services. He has also been involved in early-stage growth and held ownership positions in startups in publishing and marketing, consulting services, and the gourmet food industry in New York City.

Ben holds a Master’s Degree in Business Administration and a Bachelor's Degree in History, and is a member of the Turnaround Management Association and the Commercial Finance Association. He is the editor and publisher of The Fortis Advisor, and his insights have been published in the ABL Advisor, The Secured Lender, Coleman Report and Retail Dive.

For more information on Ben’s background, check out his LinkedIn profile: LinkedIn - Ben Nicholson




Ben T. Nicholson



"​​Only through objective analysis and careful evaluation of a client's business can a foundation of mutual confidence be built that yields a substantial return on investment from professional services.  By direct measurement of cost and effectiveness, our business is built upon satisfied clients who have benefited from the value our services add."

- Ben T. Nicholson

Business Performance Optimized