Located near Boston, MA is a technology-based publishing company providing cutting-edge technology content to a Millennial-based readership. Over the course of the 18-months since its inception, the company hemorrhaged cash due to unplanned and extraordinarily high operating expenses. As financial, operational and management constraints began to surface, ownership became unable to provide the working capital required to operate the business, and the sales team lacked the necessary resources to help grow the business and scale the costs to operate at maximum capacity.
Fortis Business Advisors was engaged to implement its highly effective 4-step turnaround strategy to arrest the downward trajectory and help ownership regain control over the business. Due to the amount of capital at stake, the owners understood that cooperation was key in performing the steps necessary to not only improve the business but also to implement long-term strategies to ensure controlled growth, optimized performance and ongoing success.
Business Performance Optimized
Technology-Based Publishing Company