Business Performance Optimized
Waves Surf & Sport
After two years of design, permitting and construction, Waves Surf and Sport was ready to launch. Unfortunately, efforts leading up to the opening had taken its toll on the owners, and after only 3 months of business, the owners decided to cease continuing operations. The bank was set to repossess the building and the inventory it housed. When Fortis Business Advisors became involved, the business had been inoperable and the building unoccupied for nine months, leading to increased costs and overhead expenses to the bank.
With the bank's motivation to sell off the unwanted inventory, furniture, fixtures and equipment, and prepare the property for sale, a "Pop-Up" liquidation store had to be organized. Clearance of the inventory would be accelerated by increasing visibility to both the local and tourist communities, developing heavy traffic flow to the store. In addition to selling the assets, the increased traffic flow would also enhance the image of the property as a cash flow centric investment for a potential new owner.