Case History: Retail Asset Monetization
Bridal & Special Occasion Boutique:
A Formal Affair
Roswell, GA (Atlanta Metro)
When a business sale falls through, Fortis steps in with practical liquidation strategies to recover value and exit the marketplace cleanly.
Situation
A Formal Affair was a well-known bridal and formalwear boutique serving clients across the Southeast from its storefront just outside Atlanta. With hundreds of high-quality bridal gowns, prom dresses, and accessories in inventory, the owner engaged a business broker to sell the business as a going concern. However, the broker listed the business at an inflated price, severely limiting buyer interest and ultimately stalling the sale. After multiple failed attempts, the owner—facing health concerns and a desire to pursue a new career—decided to exit the business and sought to monetize the remaining inventory.
Objective
Referred by the M&A advisor involved in the stalled transaction, Fortis Business Advisors was brought in to evaluate exit options. With a traditional-style store closing sale no longer viable due to timing constraints, Fortis designed a flexible, targeted strategy to help the owner liquidate the inventory while minimizing disruption. The goal: to recover maximum value through creative bulk sale outreach and hands-on logistical support.
Results​​​