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Exit &
M&A Advisors

Strategic Solutions for Complex or Unready Small Business Sales

Overview

Exit planners, M&A advisors, and business brokers operate in a demanding environment, one where owner expectations, deal complexity, and business readiness rarely align. For businesses under $20 million in revenue, the road to closing is often uneven: messy books, founder fatigue, distressed conditions, inventory and asset uncertainty, or lack of succession planning.

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Fortis Business Advisors steps in when traditional transaction support isn't enough. We help advisors salvage at-risk deals, prepare sellers for market, stabilize businesses in decline, and, when necessary, execute orderly liquidations that protect reputations and preserve value. Whether as a behind-the-scenes advisor or a hands-on operator, we extend your reach into transactions that others may pass on.

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​We also provide interim management when parties are in conflict, when successors are unqualified or disengaged, or when a third party has taken over the business and needs operational continuity to complete a sale. Our team can step in, stabilize the company, and manage short-term execution while advisors focus on structuring the transaction. 

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Fortis understands the structural and emotional realities of small business sales, where valuation gaps, working capital dysfunction, and legacy decision-making can derail even the most promising opportunity. We bring real-world tools to bridge these gaps: cash flow modeling, inventory diagnostics, margin analysis, and operational cleanup that clarify the picture for buyers and increase the close probability.

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We also provide fallback strategies when deals collapse. For listings that go stale, seller distress that accelerates, or buyers that walk at the 11th hour, Fortis can pivot quickly, repositioning the business, launching monetization strategies, or supporting an expedited wind-down.

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The result: smoother transitions, cleaner exits, and better outcomes for advisors and their clients, regardless of the starting point.

WHAT FORTIS PROVIDES

Execution support that helps M&A advisors close more deals or recover value when a sale can't move forward.

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Fortis works alongside exit planners, business brokers, and M&A advisors to bridge the gap between business owner intent and transaction readiness. We step in when businesses are unprepared for market, in operational decline, or facing liquidity pressure, bringing structure, stability, and clarity to deals at risk.​

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Whether the goal is to clean up financials before listing, stabilize a faltering seller, or execute a recovery strategy after a deal collapses, Fortis delivers practical, small-business-focused solutions tailored to sub-$20M engagements.

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We act as a force multiplier for M&A professionals, bringing tools and insight that improve close probability, minimize reputational risk, and preserve stakeholder trust.

Exit- & M&A-Aligned Solutions

Deal Readiness Diagnostics

Short-term engagement to assess and improve readiness, including margin modeling, owner transition risk, and cash flow viability.

Operational & Financial Cleanup

Interim support to clean up reporting, stabilize operations, and normalize working capital prior to buyer due diligence.

Distressed Sale Support

Field-level support in urgent or distressed sale scenarios, clarifying go/no-go thresholds, managing runway, and preserving value mid-process.

Inventory Valuation & Monetization Planning

Real-time appraisal and exit strategy for businesses with meaningful inventory exposure, especially when full recovery is uncertain.

Backup Exit & Wind-Down Strategy

Contingency planning and monetization execution for stalled or failed deals, protecting brand reputation, and recovering value post-listing.

Interim Management & Transaction Disputes

Short-term operational control in conflict, owner deadlock, or third-party takeover scenarios to preserve continuity and support transaction completion.

What Fortis Provides
When We Help

WHEN WE HELP

M&A advisors know the deal landscape is full of hurdles -- messy financials, emotional owners, buyer hesitancy, and operational breakdowns. Fortis steps in when your advisory role needs tactical execution support to keep a transaction alive, prepare a business for sale, or recover value when a deal can't close.

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Valuation Gaps or

Buyer Hesitancy

When poor records, operational volatility, or cost misalignment make buyers pause, Fortis delivers clarity through diagnostics, modeling, and sales-stage cleanue.

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Stalled Transactions or Withdrawn Offers

When buyer interest fades or a deal breaks down, Fortis pivots quickly to unlock residual value through business repositioning, asset monetization, or expedited wind-down.

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Seller Distress or

Business Decline

If the seller's condition deteriorates during the sales process, Fortis steps in to stabilize operations, preserve enterprise value, or execute a fallback monetization plan.

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Conflict, Fatigue, or Founder Exit Readiness

When ownership conflict or emotional disengagement risk derailing a sale, Fortis provides interim management, operational continuity, and owner transition planning.

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Disorganized Financials or Inventory Confusion

When a business lacks clean books or inventory clarity, Fortis conducts a targeted review to align expectations, resolve unknowns, and support due diligence.

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Deal Too Small or Complex for Traditional Support

When the business falls below the radar of large investment banks or restructuring firms, Fortis brings real-world execution built for smaller, nuanced situations.

Why Fortis
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Why Fortis Business Advisors

Trusted by M&A advisors, exit planners, and transaction professionals, Fortis delivers execution-ready support in small business deals where complexity, messiness, or last-mile risk threatens the outcome.

Built for Challenging Closings

Proven track record of stabilizing distressed businesses, preparing underperforming businesses for market, and preserving value.

Advisor-Aligned

We support advisors. Our role is execution: cleanup, diagnostics, interim operations, or monetization, all in service of closing the deal or recovering value.

Deal-Side Practicality

We understand how buyers think, how diligence unfolds, and what blocks momentum. Our tools and strategies address friction points in real time.

Fallback Ready

If a transaction collapses, Fortis pivots quickly, offering structured liquidation, repositioning, or sale-through-alternative to protect both advisor and client reputations.

Sub-$20M Specialists

We operate where many traditional advisors don't, supporting deals under $20 million with institutional-grade structure and right-sized cost.

Market Reality Credibility

With most small business listings failing to close, and many owners unprepared for buyer scrutiny, Fortis improves deal viability through opeational cleanup, asset clarity, and fallback planning.

COMPLEMENTARY INTEGRATED SOLUTIONS

An integrated suite of services designed to help advisors prepare, reposition, or resolve small businesses in the lead-up to sale, during a deal, or when fallback strategies are required.

FEATURED SUCCESS

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Valuation Validation

Poultry Trucking & Logistics Company

Fortis delivered a lender-ready, cash flow-driven valuation to support a proposed trucking company acquisition, helping the buyer avoid overpaying and shaping a financeable offer structure.

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Financial & Transaction Readiness

Specialty Retail & Ammunition Manufacturing

Fortis created clean financials from fragmented records, outlined asset clarity, and supported the broker's listing strategy, enabling a successful sale for a retailer that struggled to attract buyers.

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Inventory Audit & Appraisal

Wine & Liquor Store:

Cole Mountain Package

Not only will a comprehensive inventory count and appraisal help secure a small business loan to help close a deal, but it also helps ensure that a new owner is starting with an accurate inventory.

Entrepreneur &

Investor

Fortis Business Advisors provided me with an accurate analysis and valuation that save me from making a $450,000 mistake.

INDUSTRY INSIGHT

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Fortis offers field-tested strategies (owner-focused and consultant-focused) to prepare small businesses for sale during economic volatility, providing advisors with a toolkit designed to stabilize, optimize, and navigate deal readiness through cash flow, operations, and asset clarity.
 

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In the current economic environment, many small businesses face rising interest rates and cash-flow pressure that can turn healthy operations into "zombies." Fortis helps advisors and their clients proactively navigate these risks, stabilizing cash flow, restructuring debt, and deploying turnaround and monetization strategies before the deal window closes.

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Strategic Execution for Challenging Small Business Deals

Fortis extends our advisory capabilities, whether a client needs stabilization, pre-sale cleanup, or an exit plan when the deal won't close.

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