Fortis Defined

Inspired by its Latin roots, Fortis Business Advisors exemplifies, embodies and defines our mission and values by strength, robustness, might, vigor, boldness, and courage. Much like the small businesses we serve, we strive to achieve success for our clients through perseverance and grit.

Fortis Business Advisors was founded with a single objective: to be the most innovative and creative small business advisory firm recognized for bold and effective solutions. We are passionate entrepreneurs and small business owners, marketers and day-to-day operators developing customized and unique strategies that meet the needs of our clients. 

Fortis Fortuna Adiuvat

“Fortis Fortuna Adiuvat” - Fortune Favors the Bold.

It defines the motivation shared by us and the clients we serve.

 

Fortis Business Advisors is a business advisory firm specializing in performance optimization, turnaround management, and asset optimization for small businesses with revenue of $500M to $20MM. We serve healthy and distressed businesses directly or through their financial institutions and professional service advisors.

HOW WE HELP

Our passion lies in addressing the ever-fluid challenges small businesses face by providing rapid solutions to performance challenges at any point in the business lifecycle. Our advisors dive deep into an organization to unlock insight and act with decisiveness in effectuating the change required to drive transformation.

WHO WE ARE

We are business owners and startup entrepreneurs executing services through a hands-on and on-site "if we owned it, how would we improve it" approach. We use our own experiences to help other business owners with services that have been typically considered inaccessible or too expensive for small businesses.

THE DIFFERENCE

WHAT OUR CLIENTS SAY

ASSIGNEE & ATTORNEY AT LAW

Please consider this the highest recommendation possible for services provided by Fortis Business Advisors. I would recommend Fortis without reservation.

Once engaged, Fortis took control of the process and realized a 99.9% return on the inventory cost value minimizing further loss by the bank.

PARTNER, COMMERCIAL FINANCE LENDER

As a preferred partner, Fortis Business Advisors and their team helped to turn a tough situation around for one of our transportation clients.

CHIEF FINANCIAL OFFICER

Having performed their analysis, it was evident that we had deeper issues. Fortis developed a go-forward plan to point us in the right direction.

VP, COMMERCIAL BANKING RELATIONSHIP MANAGER

ENTREPRENEUR & INVESTOR

Fortis Business Advisors provided me with an accurate analysis and valuation that save me from making a $450,000 mistake.

ENTREPRENEUR & INVESTOR

Once our plan was put into action, Fortis adapted to handle any issues that came up and was there to see our liquidation to a successful conclusion.

ENTREPRENEUR & BUSINESS OWNER

The opening day was the biggest day of sales volume in memory. And in days to come, we saw increases in traffic and volume that we had not seen in years.

ENTREPRENEUR & BUSINESS OWNER

The way the store was prepared created urgency leading to a buying frenzy that lead to eliminating   

old inventory for the most amount of money I could have expected.

 

OUR LEADERSHIP

Ben Nicholson

President

   

(321) 948-9615

btnicholson@fortisba.com

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Ben Nicholson is the Founder and President of Fortis Business Advisors. With extensive experience in startups, turnarounds, "dark" business operations, and "Pop-Up" concept execution, Ben crafts customized strategies to address small business performance decline, distress, concept divestiture, retail exiting, and asset monetization for recovery. He also assists small business owners with financial and business planning for debt restructuring and new lender cultivation, and value maximization prior to a merger or acquisition.

Ben has represented small businesses, financial institutions, fiduciaries, and professional service advisors through several diverse verticals including retail, wholesale, consumer goods, construction, logistics, medical, professional services, hospitality, restaurants, and foodservice. He has been a key stakeholder and launched several startups in retail, food service, publishing, and marketing. Ben cut his teeth with a gourmet food store startup in New York City.

Ben holds an MBA and Bachelor of Arts degree and is a member of the Turnaround Management Association, the Secured Finance Association, and the American Bankruptcy Insitute. He is the editor and publisher of The Fortis Advisor, and his insights have been published in the Journal of Corporate Renewal, The Secured Lender, ABL Advisor, Coleman Report, Retail Dive, and Woman's World.

HOW CAN WE HELP YOU OPTIMIZE OR MAXIMIZE A SMALL BUSINESS?​