Fortis Defined

Inspired by its Latin roots, Fortis Business Advisors exemplifies, embodies and defines our mission and values by strength, robustness, might, vigor, boldness, and courage. Much like the small businesses we serve, we strive to achieve success for our clients through perseverance and grit.

Fortis Business Advisors was founded with a single objective: to be the most innovative and creative small business advisory firm recognized for bold and effective solutions. We are passionate entrepreneurs, marketers and day-to-day operators developing customized and unique strategies that meet the needs of our clients. 

Fortis Fortuna Adiuvat

“Fortis Fortuna Adiuvat” - Fortune Favors the Bold.

It defines the motivation shared by us and the clients we serve.




Ben Nicholson



(321) 948-9615

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Ben Nicholson is the Founder and President of Fortis Business Advisors. With extensive experience in startups, turnarounds, "dark" business operations, and "Pop-Up" concept execution, Ben crafts customized strategies to address small business performance decline, distress, concept divestiture, retail exiting, and asset monetization for recovery. He also assists small business owners with financial and business planning for debt restructuring and new lender cultivation, and value maximization prior to a merger or acquisition.

Ben has represented small businesses, financial institutions, fiduciaries, and professional service advisors through several diverse verticals including retail, wholesale, consumer goods, construction, logistics, medical, professional services, hospitality, restaurants, and foodservice. He has been a key stakeholder and launched several startups in retail, food service, publishing, and marketing. Ben cut his teeth with a gourmet food store startup in New York City.

Ben holds an MBA and Bachelor of Arts degree and is a member of the Turnaround Management Association, the Secured Finance Association, and the American Bankruptcy Insitute. He is the editor and publisher of The Fortis Advisor, and his insights have been published in the Journal of Corporate Renewal, The Secured Lender, ABL Advisor, Coleman Report, Retail Dive, and Woman's World.



10945 State Bridge Road

Suite 401-213
Alpharetta, GA 30022

Phone: 770.744.0753


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