

Industries We Serve
Strategic Solutions for Every Stakeholder Across the Small Business Lifecycle
At Fortis Business Advisors, we recognize that effective advisory services are never one-size-fits-all. Each stakeholder in a small business, whether the business owner, lender, investor, advisor, trustee, or landlord, faces distinct priorities, pressures, and responsibilities. That's why our advisory model is intentionally designed to meet the specific needs of each group we serve.
Today's environment is not merely uncertain; it's undergoing structural change. Lending standards have shifted. Collateral is increasingly difficult to value. Borrowers are harder to engage. And many business owners are contending with systemic disruption, not just temporary distress.
Fortis provides clarity and actionable strategies across a diverse range of industries and business stakeholders, helping stabilize operations, preserve value, and navigate critical inflection points with confidence.
WHO WE HELP
Supporting the stakeholders who drive, fund, advise, and depend on small business success.​
​From lenders and landlords to owners, fiduciaries, and advisors, Fortis partners with the people and institutions navigating the challenges of small business transition, recovery, and value creation.
ADVISORY GROUNDED IN EXPERIENCE
Fortis was founded by entrepreneurs and operators -- not theorists. Our work is grounded in firsthand experience owning, leading, and repositioning small businesses under pressure or in uncertain conditions. This perspective informs everything we do.
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We serve small businesses in transition: between growth and exit, distress and recovery, and systems that no longer function and those not yet fully formed. In this space, Fortis provides grounded analysis, strategic clarity, and execution under pressure.

Entrepreneurial Perspective, Not Theory
Every strategy we recommend is informed by real operating experience, not academic models or generic frameworks.

Operational and Financial Fluency
We bridge finance and operations, translating lender, investor, and stakeholder needs into executable plans.

Execution-Oriented Advisory
We don't just assess, we implement. Fortis works shoulder-to-shoulder with clients to drive resolution, transition, or recovery.

Tailored for Small Business Complexity
Our approach is structured yet flexible -- tailored to the realities of privately held, owner-driven, and capital-constrained businesses.

Credibility Across Stakeholders
Trusted by lenders, advisors, fiduciaries, and owners to navigate complexity, protect value, and drive outcomes that stand up under scrutiny.
